98" LG 98QNED89TUA QNED 4K Smart LED TV

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webOS Pocket-lint

LG webOS ranked the best smart TV operating system

webOS 24 UX

iF Design Award ‘Winner’

IF Design Award ‘Winner’

It's all about the new QNED

Crisp colour and clarity on colossal LG QNED. Our new chipset and dimming zones perfect content so every pixel stays razor sharp.

Super Ultra Big Screen

Experience the ultimate immersion on the biggest LG TV

Expansive LG TV screens heighten every moment of the action. See lifelike detail up close to deepen your experience of your favourite content.

alpha 8 AI Processor 4K

QNED intelligence powers the most colossal, crisp picture

Our alpha 8 AI Processor 4K auto-optimizes audio and picture on our biggest 98 inch display so ultra-big still means ultra-sharp.

AI Picture Pro

Feel authentic realism in every lifesize frame

AI Super Upscaling for Ultra Big Screen

AI maintains sharpness across the big screen

AI Super Upscaling enhances content to fit the ultra-large display perfectly and look astonishingly crisp.

AI Sound Pro

Hear sound as immersive as the screen

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

Lifelike sound and screen fill the room

Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.

Impactful sound resonates

AI processor refinements give your sound a dynamic boost packed with power.

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

*Screen images simulated. **Must be activated through the sound mode menu. ***Sound may vary according to the listening environment. 

AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

Precision Dimming

The bigger the view, the finer the clarity

Precision dimming technology controls hundreds of dimming blocks, using full array local dimming to produce an even sharper picture and reveal hidden details.

QNED Colour

Sharper, vibrant colour heightens your immersion

Be mesmerized by incredibly crisp, colourful picture quality, as big and vivid as the world around you.

Cinema Screen

Slim the bezel, supersize the screen

Maximize your view with a slimmer bezel for edge-to-edge cinematic immersion.

webOS 24

Customize your ultra-big TV expeience

Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

*Supported menus and apps may vary by country and be different upon release. **Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.  ***Screen images simulated.

webOS Re:New Program

Every year, a new TV for 5 years

It's always as fresh as new, even as we add new features and convenience.

With the webOS Re:New Program, customers can enjoy four upgrades over five years, ensuring a total of five webOS versions, including the current one at the time of purchase.

*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start. **Updates and the schedule to some features, applications, and services may vary by model and region. ***Upgrades available for 2023 include UHD and above models.

Get total connectivity from your TV

Home Hub

Control your smart home from one place

Home Hub enables seamless control of your smart ecosystem from your TV, including mobile, soundbar, and IoT devices like smart lighting, Heating, ventilation, and air-conditioning, etc.

Mobile Connectivity

Cast your apps directly onto your TV

See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.

*Screen images simulated. **Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. ***Support for AirPlay 2, HomeKit, Chromecast Built-in, and may vary by region, and language. ****LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app. *****Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and may vary depending on products and regions. ******Chromecast built-in service may not yet be available at the time of purchase of OLED CS4, but you will be able to enjoy the service after installing webOS software updates.

Multi View

Multiply your view,multiply your fun

When one screen isn't enough, split it into 2-4 segments. Use your TV as a dual monitor for your PC, or add more screen to search on the web and to watch in PiP at the same time.

*Screen images simulated. **Picture and sound settings on both screens are the same. ***Support for 2 screen / 4 screen mode varies by model and country. (3&4 screen mode is available only with M4 and G4 series.)

Your TV knows what you love

Always Ready

Your assistant is always ready to serve

Whatever information you want, whether it's the time, weather, sports alerts or even Google Calendar and Google Photos, just ask your AI assistant. Your assistant is always ready to help.

My Profile

Your space is dedicated to you

With My Profile, you can easily create a profile for each member of the family. Everyone gets a personal home screen, with custom content recommendations.

Quick Card

Take a shortcut to your favourites

Just one click. Quick Card gets you to where you want in a second, whether that's your games hub, your favourite playlists, or your home office.

AI Concierge

Your favourites at your service

AI Concierge gets to know you through your search history, and recommends content and keyword presets including 'For you,' 'Recommended,' 'Trending now,' and 'Tips.'

*Screen images simulated. **Reduced or limited content may be shown depending on region and network connectivity. ***An unlimited number of profiles can be created however the home screen will only display up to 10 profiles. ****Supported features, menus, and apps above may vary by country and upon release. *****For you keyword' in AI Concierge can only be provided in countries that support NLP in their native language.  ******Keyword recommendations vary according to the app and time of day. *******Always Ready feature is available with LG OLED M4, G4, C4, CS4, B4, QNED99, QNED90, QNED89, QNED85, and 86NANO80. ********Google Calendar service will be supported later this year.

Magic Remote

The magic isin your hands

Free yourself from the constraints of old-fashioned buttons. LG Magic Remote unlocks all the smart functionality of your LG TV with a click, scroll, or your voice.

*The functions and features in Magic Remote may vary by region and language.

AI Customization

Syncs with how you watch

A picture tailored to your taste

Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

Perfect Fit with LG Audio

The outstanding soundbar worthy of the LG QNED AI

WOWCAST Built-in

Watch your TV with zero mess in sight.

Break up with wires and hear the full potential of your LG Soundbar's audio quality with WOWCAST.

WOW Interface

Simplicity at your fingertips

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features, even while you watch.

WOW Orchestra

Every picture is perfectly on pitch

WOW Orchestra brings the unique sound of your LG Soundbar and LG QNED together in synergy.

WOWCAST Built-in

Watch your TV with zero mess in sight.

Break up with wires and hear the full potential of your LG Soundbar's audio quality with WOWCAST.

WOW Interface

Simplicity at your fingertips

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features, even while you watch.

*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model. **LG TV Remote usage is limited to certain features only.  ***Please note that the service may not be available at the time of purchase. A network connection is required for updates. ****WOW Interface Compatible TVs: QNED99, QNED90, QNED89, QNED85 and QNED80. *****WOW Orchestra Compatible TVs: QNED99, QNED90, QNED89 and QNED85. ******WOWCAST Compatible TVs: QNED99, QNED90, QNED89 and QNED85. *******QNED99, QNED90, QNED89, QNED85 models of 80 inches and higher can be matched with S90TY, S90TR and S70.

Amplify movie thrills and broaden gaming skills

FILMMAKER Mode

See vivid movie scenes in mind-blowing scale

Immerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings.

Home Cinema Experience

Maximize the wonder with all-encompassing immersion

Experience the cinema at home. HDR10 Pro delivers the intended look of any film with precise colour and contrast.

A rich array of content ready to watch

OTT Services

Explore your favourite streaming services easily

Dive straight into a new series as easily as possible, with built-in shortcut access to your favourite streaming services and apps.

OTT Services

Explore your favourite streaming services easily

Dive straight into a new series as easily as possible, with built-in shortcut access to your favourite streaming services and apps.

LG Channels

Now showing free on LG

Tune into LG Channels 3.0 for the latest news, favourite sports, popular movies, and TV series—even exclusive content only on LG TV.

OTT Services

Explore your favourite streaming services easily

Dive straight into a new series as easily as possible, with built-in shortcut access to your favourite streaming services and apps.

LG Channels

Now showing free on LG

Tune into LG Channels 3.0 for the latest news, favourite sports, popular movies, and TV series—even exclusive content only on LG TV.

*Screen images simulated. **Available content and apps may vary by country, product, and region. ***Separate subscription and its related entities are required for Netflix, Disney+, Amazon Prime, and Apple TV+. ****Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. *****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Advanced Gameplay

Set your sights on colossal victories

Play stays smooth at high-speed with FreeSync and VRR, while easy settings make victory a cinch.

*QNED99, QNED90, QNED89 and QNED85 feature AMD FreeSync™ Premium and VRR. **QNED99, QNED90, QNED89, QNED85, and QNED80 feature GeForce NOW, Game Dashboard & Optimizer, ALLM, eARC, and HGiG. ***VRR is a certified specification of HDMI 2.1. ****HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR. *****Support for HGiG may vary by country.

Controls right where you need them

Don't pause to use Game Optimizer and Game Dashboard.

*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.  **Screen images simulated.

Access to all your favourite games

Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

*Supported partnerships may differ by country. **GeForce NOW subscription may be required. ***Boosteroid subscription may be required.